Pravab

IT governance is aligning the IT strategy of an organization with its overall strategy so that it meets its goal and objective (Wallace and Webber, 2009). IT governance inherits characteristic from corporate governance and IT management to ensure transparency of management and control of IT assets through corporate governance and effective management of IT resources and efficiency through the IT management (Carter-Steel, 2009). For the successful implementation of an IT Governance framework three elements are essential: structures, processes and mechanism. Structure defines roles and responsibilities of committees of IT planning and operation. Process is the strategic planning of IT system and management of monitoring, control and process definition tools such as ITIL. Mechanism defines the relationship between IT and business. The specific combination of structure processes and mechanism is the IT Governance framework (Fernández and Llorens, n.d.). There are many frameworks and ...

When a company is established all they look for is sales, profit and market share. Without these, a company cannot survive for long. But there comes an instance where finance is not only the key to survival. Financially oriented marketing has been highly criticized as this objective may lead to socially irresponsive practices (Sirgy and Lee, 1996). The company not only has the responsibility to their stakeholders but the society in which they operates. Social responsibility marketing is a way in which the company manages marketing responsibly, which contributes to the society in which it operates for the well being of the society (Brassington and Pettitt, 1997). This doesn’t mean that the company is responsible to resolve all the issues in the society and it’s not practically possible too. What a company should do is to find out which issues to focus on depending on their resources so that they create a shared value and gain a competitive advantage (Porter and Kramer, 2006). This may...