Quality and Quality Gurus
What is quality and why is it important? This question has been asked for many decades and people have their own perceptions on this topic. Everyday people search for a better quality product/services (Czuchry et al., 1999). For a business to be competitive, they must provide the best quality to its customer. So the important thing for a company is to know how they can make and provide the best quality. There are different theories that have been proposed by the gurus for the quality improvement but till today there is no unified theory (Foster, 2004). Armand Feigenbaum is one of the leading contributors to the Quality Theory. He argues that the quality should not only be only considered in the production line but the whole company operating work structure should be committed in improving quality and strive for continuous commitment (Huggins, 1998). Feigenbaum stresses quality to be a total life cycle consideration that cannot be achieved all of a sudden because it is a constant gr...